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National Travel & Tourism Week

What is National Travel and Tourism Week?

  • ​ Established in 1983 by President Reagan, National Travel and Tourism Week (NTTW) is the annual salute to travel in America.
  •  During the first full week in May, communities nationwide unite around a common theme to showcase travel’s contributions to the economy and American jobs.
  • The coronavirus (COVID-19) emergency is having an unprecedented impact on the travel industry and the entire economy. Now more than ever, the travel and tourism community must come together, support each other and remind our country that even through the most difficult times, the Spirit of Travel cannot be broken. 

Why Travel and Tourism matters to Limestone County and Alabama?

  • In 2019, Travelers are estimated to have spent more than $16.8 billion in Alabama
  • In 2019, an estimated 28.7 million people visited Alabama
  • In 2019, Travelers spent $145,077,678 in expenditures in Limestone County
  • Every $119,237 of travel-related expenditures creates one direct job in Alabama 
  • In 2019, Travel-related earnings for Limestone County generated $43,858,282
  • In 2019, more than $879 million of state and local tax revenues were generated by travel and tourism activities -- 7.5 percent of Alabama's Gross Domestic Product - overall production
  • In 2019, Limestone County collected $722,738 in State Lodging Taxes
  • In 2019, $61,634,711 of Alabama's 4% state lodging tax went to the state's General Fund.
  • In 2019, Travel and Tourism in Alabama relieved $537.00 of tax burden from each household
  • In 2019, estimated 208,623 jobs – 10.1 percent of non-agricultural employment in Alabama – were directly or indirectly attributable to the travel and tourism industry.
  • ​In 2019, Travel and Tourism provided 1,152 directly-related jobs to Limestone County Residents

ALCTA Press Releases and Articles for NTTW2020
General Press Release
spirit_of_travel_alcta.doc
File Size: 16 kb
File Type: doc
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A-L Economic Impact Article
spirit_of_travel_works_in_athens-limestone_economic_impact.doc
File Size: 14 kb
File Type: doc
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A-L Job Generation Article
the_spirit_of_travel_works_in_athens-limestone_job_generation.doc
File Size: 17 kb
File Type: doc
Download File

Join us at the Ardmore Welcome Center
​for Tourism Day

Interstate 65 Mile Marker 363/Upper Elkton Road in Elkmont

2021 To Be Announced

as we celebrate the impact of Travel and Tourism 
on the Nation, State of Alabama and our Community
with the Alabama Department of Transportation Welcome Center Staff
and other agencies and businesses from throughout Alabama

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Explore Alabama Department of Tourism
Statistical Data Report for Travel & Tourism

NTTW 2015 - Travel Is

NTTW 2014 - Travel Effect

  • In 2017, Travelers are estimated to have spent more than $14.3 billion in Alabama
  • In 2017, Travelers spent $124,933,081 in expenditures in Limestone County
  • In 2017, Travel-related earnings for Limestone County generated $37,576,505
  • In 2017, more than $879 million of state and local tax revenues were generated by travel and tourism activities
  • In 2017, Limestone County collected $622,838 in State Lodging Taxes
  • In 2017, $52,997,000 of Alabama's 4% state lodging tax went to the state's General Fund.
  • In 2017, Travel and Tourism in Alabama relieved $467.00 of tax burden from each household
  • In 2017, estimated 186,906 jobs – 9.4 percent of non-agricultural employment in Alabama – were directly or indirectly attributable to the travel and tourism industry.
  • ​In 2017, Travel and Tourism provided 1,028 directly-related jobs to Limestone County Residents

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​Board of Directors
Privacy Statement
​Athens City Links
​Limestone County Links
Alabama200.org
​North Alabama Travel and Tourism
​Alabama Tourism Department


Contact Us
Copyright © 2016-2022
​Athens-Limestone County
Tourism Association
​100 N. Beaty Street
Athens, Alabama 35611
(256) 232-5411


  • Home
  • Calendar & Events
  • Plan Your Visit
  • Lodging
    • Camp Grounds
  • Restaurants
  • Picture Galleries
  • Contact Us
    • Visitor Center Meeting Room
    • Our Community
  • house